Creating High-Impact
Internship Experiences
At Green Salon, I was required to implement a structured internship program to cultivate young talent and contribute to the company's growth. This case study examines the process of recruiting, developing, and supporting interns, with a particular focus on social media skill development.
Methodology:
Talent Acquisition: Developed a comprehensive internship role, leveraging university career centres and online platforms to source qualified candidates. A structured interview process was implemented to assess skills, aptitude, and cultural fit.
Onboarding and Development: A robust onboarding program was created, encompassing company culture, values, and expectations. The mentorship was paired with training sessions covering various business aspects, including social media platforms, Green Salon’s brand identity and our sustainability criteria.
Social Media Focus: Interns gained hands-on experience managing social media channels through dedicated projects. 1:1 training sessions with me on content creation, community management, and affiliate marketing were provided.
Support and Growth: Regular check-ins, open communication, and opportunities for skill development were integral to the program.
Results: The Crankstart Internship Program at Oxford University yielded significant outcomes:
Increased brand visibility and social media engagement through intern-led initiatives.
Boosted employee morale and satisfaction due to the infusion of fresh perspectives.
Successful conversion of interns into full-time employees.
Enhanced the company's reputation as an employer of choice by winning a Gold Award for the Micro-Internship Scheme 2022.
Key Learnings: Clear communication, structured programs, mentorship, and performance measurement are essential for internship success.
Conclusion: The Crankstart Internship Program at Oxford University has proven to be a valuable investment in young talent. By providing a structured and supportive environment, Green Salon has successfully developed a pipeline of skilled employees, while achieving its business objectives.
“Char’s supportive approach and genuine interest in my development helped me work to the best of my abilities, and I am deeply grateful for the opportunity to have worked with them.
Their ability to create a positive, inclusive, and productive work environment is truly exceptional, and for these reasons, I highly recommend them to any team or organisation.”