Content Creation

In my role as a Social Media Manager for Eco-Homemaker, a sustainable business dedicated to eco-friendly products for your family, with the main audience being families & pregnant people,

I developed a comprehensive social media strategy that significantly enhanced brand awareness and engagement. Whilst maintaining brand guardianship to enhance and ensure their brand identity was recognisable.

By curating compelling content across platforms such as Instagram, Facebook, and TikTok, I highlighted the company's commitment to sustainability through visually appealing posts, educational infographics, and engaging stories.

I collaborated closely with the co-founders, Victoria & Alex, to align the content with our eco-conscious values, ensuring each post resonated with our target audience.

I honed my skills in scheduling and monitoring social media content to ensure a consistent and strategic online presence. Utilising tools like Later, I planned and scheduled posts across various platforms, maintaining a cohesive and timely content calendar. This systematic approach allowed for the efficient management of multiple campaigns simultaneously.

Additionally, I actively monitored the performance of our content using analytics tools, tracking key metrics such as engagement rates, sales, and follower growth. This data-driven approach enabled me to make informed adjustments to our strategy, optimizing content for maximum impact and aligning with our content pillars and reach our KPI’s.

Through these practices, I ensured that our social media efforts were both proactive and responsive, driving sustained growth and engagement for Eco-Homemaker.