I’m excited to share that I have been working on a project over the last 6 months at Green Salon, working alongside 181 Street, to bring you the World’s First Luxury, Ethical Online Department Store - Lovebrook & Green.

Though this task was a challenge from the outset I was able to improve my skillset which is reflected in the outcome of the project. Lovebrook & Green is an evolution of Green Salon, where I have been working alongside the Founder, Lucy Johnson, to show how fabulously living green can be.

I have created a brand identity that not only reflects the evolution of Green Salon but also an elevated luxury feel, appealing to high-end earners.

I had the privilege of having the space to create freely & direct the designs, with guidance from Sian Conway-Wood & Andrew Lumsden Groom from 181 Street. This allowed me to create a UX design that would convert well, as well as look beautiful & elegant.

I worked with both teams to finalise the colour schemes, of which there are 10. These seamlessly fit together as a whole. Whilst standing out in their own individual department. Despite this being the most challenging part of the project, it pushed me out of my comfort zone & allowed me to become familiar with trialling colour schemes to produce a strong brand identity.

I have attached the pitch deck for any eco-conscious brands looking to expand. I have also included website mock-ups of Lovebrook & Green. You can see the final result here.