numidia ltd
Content Creation
In my role as Content Creator for Green Horizons, a company dedicated to supporting "helping do-good organisations to flourish," I developed a targeted content strategy to amplify this mission across various social media platforms.
By producing engaging and informative content, I highlighted the impactful work of our partner organizations, showcasing their successes and the positive change they bring to their communities. I crafted posts that told compelling stories, created eye-catching visuals, and designed infographics that conveyed the essence of our tagline.
Each piece of content was meticulously aligned with our brand’s voice and values, ensuring consistency and authenticity. This approach not only strengthened our online presence but also fostered a sense of community and support among our audience, ultimately contributing to the flourishing of the organizations we assist.
You can see the work I created for our clients here.
“Helping do-good organisations flourish.”
numidia ltd
Malvac
As an Account Lead for two distinct businesses, I have effectively managed and promoted a Black American drinks brand, Sorrell, and a French language teaching service. For the Sorrell brand, I focused on celebrating its rich cultural heritage and unique flavor profile through vibrant and culturally resonant content. This involved crafting compelling narratives around the brand’s origins, creating visually appealing social media posts, and engaging with the community to build brand loyalty. I collaborated closely with influencers and community leaders to amplify our reach and authentically connect with our target audience.
Simultaneously, for the French teaching service, I emphasized the brand's dedication to language education and cultural immersion. I developed educational content that highlighted the benefits of learning French, including testimonials from students, engaging lesson previews, and culturally enriching posts that showcased French traditions and modern lifestyle. By maintaining a consistent tone and visual style, I ensured brand cohesion across all communications.
Through meticulous scheduling, strategic content creation, and continuous engagement with followers, I successfully increased visibility and fostered growth for both businesses, catering to their unique audiences and objectives.
Successful reels:
“We’re delighted to express our appreciation for the outstanding service provided by numidia ltd. Their commitment to timely, deliveries, and innovative solutions have significantly enhanced our business operations.
We value our partnership and look forward to continued success together.”
Morri, CPO of Malvac
On French Terms
, an online French language learning platform, sought to enhance its brand visibility, engage its target audience, and drive student enrollment. This case study outlines the strategic approach taken to revitalize the brand through a comprehensive digital transformation.
Challenges
On French Terms faced several challenges:
Limited online presence: A lack of a robust social media strategy hindered audience engagement.
Outdated website: The existing website did not effectively showcase the platform's value proposition or user experience.
Weak brand identity: The logo and overall brand messaging lacked clarity and differentiation.
Objectives
The primary objectives of the project were to:
Develop and implement a comprehensive social media strategy.
Redesign the website to improve user experience and conversions.
Refresh the brand identity to create a stronger brand image.
Create engaging content to attract and retain students.
Strategy and Implementation
1. Social Media Strategy:
Platform Selection: Identified target audience demographics to select optimal social media platforms (Instagram,Facebook, TikTok).
Content Calendar: Developed a content calendar aligned with brand values and audience interests.
Community Building: Engaged with the target audience through interactive content, contests, and Q&A sessions.
Analytics: Implemented tracking tools to measure performance and optimize strategy.
2. Website Redesign:
User Experience (UX) Audit: Conducted a thorough analysis of the existing website to identify pain points.
Visual Design: Created a modern and visually appealing website design that reflected the brand's personality.
User-Centric Navigation: Optimized website structure for easy navigation and improved user experience.
Content Optimization: Developed compelling website copy that highlighted the platform's benefits and value proposition.
3. Brand Refresh:
Brand Identity Audit: Analyzed existing brand elements to identify areas for improvement.
Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency across all marketing materials.
Logo Redesign: Created a new logo that reflected the brand's values and target audience.
Visual Identity: Developed a cohesive visual identity, including color palette, typography, and imagery.
4. Content Creation:
Bilingual Content: Created engaging blog posts, social media content, and video tutorials in both English and French.
Student Testimonials: Showcased success stories and student testimonials to build trust.
Free Resources: Offered valuable free resources, such as language tips and cultural insights, to attract potential students.
Results
The implementation of the digital transformation strategy yielded impressive results:
Increased Social Media Following: A [percentage]% increase in followers across all platforms.
Improved Website Traffic: A [percentage]% increase in website traffic and time spent on site.
Higher Conversion Rates: A [percentage]% increase in student enrollment.
Enhanced Brand Awareness: Increased brand recognition and positive perception among the target audience.
Conclusion
By implementing a comprehensive digital transformation strategy, On French Terms successfully revitalized its brand,engaged its target audience, and drove significant growth. The combination of a strong social media presence, a user-friendly website, and a refreshed brand identity has positioned the platform as a leading online French language learning provider.
